Streamline your operations and provide a seamless customer service experience by incorporating digital drive-thru menu boards in your quick service restaurants. From the ordering station, to the outdoor menu boards and the order pick-up window, we can help you set up your drive-thru displays with our turnkey solutions.

While customers move through the drive thru lane, marketing and up-selling opportunities are quite literally passing them by. As outdoor signage continues to evolve, restaurants are seeking digital technology to engage this captive audience and capitalize on profit-maximizing and brand-elevating opportunities. To get the most out of an investment in digital drive thru signage, there are three main factors any restaurant should consider.

Superior Visibility

A customer, rushing to make the most of a short lunch break, pulls into the drive thru for a grab-and -go meal. Once she pulls up the ordering station, however, she realizes that the glare of the sun is making it impossible to read the menu. Frustrated, she orders some version of the usual, misses out on the special combo of the day, and vows to try the restaurant across the street next time. Outdoor digital displays have the ability to engage customers with compelling and relevant information—but only if that content can actually be seen.

One of the main concerns with early generation outdoor displays was the effect of brightness and glare on the readability of the content—something anyone who has ever tried to use a laptop outside can relate to. As Young Cho, a senior product manager from Samsung specializing in outdoor displays says: “The purpose of having the signage is to get the message through to the customer, so it’s important that the proper technology is implemented to make sure that any reflection is cancelled and people can actually see the content.”

This applies not only to the menu, but also to the order confirmation screen, since order accuracy is absolutely critical for customer satisfaction in the drive thru. Most indoor LCD displays have a brightness of 300 to 350 “nit”—a measure of luminance. For an outdoor display to be equally vivid in intense sunlight, outdoor digital signage must have at least 700-nit brightness.

Cost-Reducing Durability

With torrents of rain and wind swirling outside, your restaurant is empty. On days like this, you put your faith in the drive thru, where customers can grab a delicious meal without getting out of their cars and stepping into the pouring rain. Only two customers in, however, you realize that the graphics and text have shorted out in the inclement weather. The next day you wake up to a sunny sky and renewed hope, only to find that vandals have left a surprise message in bright yellow paint directly over your outdoor menuboard.

Now, instead of rejoicing over all of the sales you plan to recoup that day, you have to worry about the cost to repair your outdoor signage, along with worries about what your customers will think. By investing in outdoor digital signage with special tempered glass, you’re protecting against vandalism, spray paint, and hard impact—ensuring that promising mornings stay promising. You also decide it’s time to invest in outdoor signage that remains clear and high-performing in any weather.

“Digital signage has to resist the summer heat, winter’s freezing temperatures, pouring rain, and dust, among other things,” Cho says. “On top of all of that, it has to be protected from vandalism, so there’s a lot to consider.” Cho says that as a baseline, waterproof, IP-rated hardware is a must. Samsung’s IP56-rated, waterproof and dustproof design extends protection to the fan, drain hole, and power outlets, as well as the main display, while a steady cooling system eliminates the risk of overheating.

In addition to handling tough blows from vandals, Samsung’s outdoor digital signage is designed to handle tough blows from moody weather as well, with a temperature range of negative 22 degrees to 122 degrees Fahrenheit. By effectively protecting outdoor displays, owners can reduce repair costs and avoid risking lost sales opportunities resulting from inclement weather or environmental conditions.

Convenient Design

To make up for the past few days of lagging sales—and hopefully pay for the graffiti removal—the general manager has asked you, the IT manager, to immediately roll out a new LTO. He has also requested you update the calorie count for some of the menu items. With the old static signage, you would have had to go through a long process of designing, printing, and distributing the new content. With the new centralized content management system and digital outdoor displays, all of this work is simplified to a few clicks.

The ability to conveniently create, manage, and push out new content to outdoor digital displays is the final factor in building a successful outdoor display program. It’s particularly helpful if the same provider of the hardware can step in to provide this content-management software with a hard-to-beat, all-in-one system.

Samsung’s MagicInfo content management platform allows users to create, schedule, and deploy content to multiple displays in multiple locations. MagicInfo comes with a suite of creative tools, enabling brands to design eye-catching digital signage, all the way up to complex, interactive multimedia displays. The solution comes standard on Samsung SMART Signage products.

Furthermore, distribution of the created content can easily be distributed to the outdoor drive thru signage and managed in a centralized location due to an HDBaseT connection, which allows for smooth flow of content even over long distances. Samsung signage also comes with the industry’s first System-on-Chip (soc) embedded media player—the Samsung SMART Signage Platform (sssp)—which streamlines the process of uploading content and eliminates the need for external hardware to run digital content.

All of this is conveniently housed within a slim, stylish, compact design for easy installation. Measuring in at only 90.3 millimeters in depth, this signage includes an embedded media player, power box, cooling system, and more. With the clear benefits and increased selling power that outdoor digital displays bring, brands are looking for this trifecta of visibility, durability, and convenience to push their drive thru sales and accuracy to the next level.